During the Golden Week of the Spring Festival in 2018, the consumption market of the whole province was booming and the flavor of the year was strong. The consumption of folk commodities, household appliances, digital, gold and silver jewelry and other commodities continued to boom. There were many bright spots in the consumption of services such as family and friends'dinner, leisure tourism, sports and entertainment. Online and offline consumption such as online annual goods and online ordering accelerated integration, customized travel and carpooling. Spring Festival consumption pays more and more attention to quality, health, fashion and personality. According to the provincial commerce department monitoring, Chinese New Year's Eve to the sixth day of the first lunar month (February 15-21), the province's retail and catering enterprises achieved sales of about 24.8 billion yuan, an increase of 8.5% over last year's Spring Festival Golden Week.

First, promotional activities are rich and novel. The competent commercial departments at all levels in the province and the vast number of commercial circulation enterprises have carefully organized various forms of consumption promotion activities to prosper the festival consumer market and make the people happy and lively for the New Year. With the grand launch of the "2018 Hubei New Year Shopping Festival", this year's New Year Shopping Festival runs through Christmas, New Year's Day, Spring Festival and Lantern Festival from December 5, 2017 to March 2, 2018. The province's shopping malls, food and beverage, New Year's exhibitions,Leisure and entertainment, cultural tourism multi-linkage, online and offline all-round operation, to bring people a rich festival feast, has become a beautiful brand, effectively promoting the sustainable and healthy development of the province's new business model. "Wuhan New Year Shopping Festival" is dedicated to building the brand of Wuhan New Year Shopping Festival, aiming at promoting the structural reform of the supply side, promoting the innovation and upgrading of the whole channel operation of the circulation industry, and creating a first-class consumer city in China. Compared with the past, Xiangyang "New Year's Shopping Festival" is larger in scale and stronger in organization, and consumers enjoy the benefits of the major sectors. Yichang's "New Year's Shopping Festival" is linked with the urban area, forming a grand momentum, rich in content and outstanding features. E-commerce platforms across the province have launched activities such as online shopping festivals and non-closing during the Spring Festival, and online purchasing and home delivery of New Year's goods have become a new fashion and trend. During the Golden Week of the Spring Festival, the sales of key monitoring commercial and trade enterprises in our province increased by 10.5% year on year.

2. Upgrading and upgrading of commodity consumption During the Spring Festival, traditional annual goods, green food, seasonal clothing, gold and silver jewelry, intelligent energy-saving household appliances, new digital products and other commodities are selling well. The concept of healthy diet drives the sales of local specialties, seasonal fruits, health gifts and other commodities. The sales of Chibi Oriental Supermarket, Hubei Xiaoshang and Tongshan Jiahuikang Food, the key monitoring enterprises in our province, increased by 19.1%, 16.2% and 14.3% respectively. Spring clothes are on the market, and the clothing market is showing a sales boom.Sales of Zhongbai Warehouse in Xianning, Xinyuan Supermarket in Xian'an and Good Neighbor Clothing in Xiantao City increased by 180.0%, 42.9% and 33.3% respectively. Gold and silver jewelry with dog elements is highly sought after. The sales of gold and silver jewelry of key monitoring enterprises such as Huangshi Xintai Jewelry, Wushang Shiyan People's Mall and Wuhan Zhongshang Department Store Chain increased by 46.8%, 26.2% and 26.2% respectively. Wuhan Craft Building sells more than 500 pieces of dog zodiac jewelry every day, with sales increasing by more than 20.0% year on year. Smart TV, energy-saving refrigerators, air purifiers and other household appliances are popular, and the sales of household appliances enterprises in Hubei Guangkelong, Qichun Guolian Electrical Appliances and Zhongbai Warehouse Jiayu Shopping Plaza increased by 104.8%, 68.2% and 50.0% respectively. Smartphones, tablets and other digital products are the new favorites, and the sales of Hubei Fudi Industrial Communication Products increased by more than 15.0% year on year.

Third, catering consumption highlights the atmosphere. Family reunion banquet and family and friends dinner have become the leading role in the Spring Festival catering market, and the New Year's Eve dinner booking is very popular. More than 90% of the New Year's Eve dinner in Jiangcheng Wuhan is booked, and high-star hotels are more popular. The reunion dinner in the first three days of the Spring Festival in famous hotels such as Little Blue Whale, Lake Brocade and Sunny Day is almost full every day, while the New Year's Eve dinner in some high-star hotels is also very popular, leaving only a small number of scattered tables. Wanda Jiahua Hotel, Shangri-La and other five-star hotels are very popular.It is most popular between 1500 yuan and 2500 yuan, and the per capita consumption standard is between 150 yuan and 300 yuan. The popular private rooms are very popular every day. Nowadays, consumers are more willing to pay for the quality, and the special food is also a magic weapon for high-star hotels to attract consumers, so that more and more consumers are keen to go to high-star hotels to eat New Year's Eve dinner in the Year of the Rooster. In addition, more and more high-star hotels have already put down their stature, and most of them offer cheap New Year's Eve dinner. Good dining environment and high-quality service are widely sought after by consumers.Popular, distinctive, people-friendly and affordable catering is favored by consumers. The authentic Hubei cuisine launched by the old brands such as Laotongcheng, Sijimei, Cai Linji and Wufangzhai, which are newly settled in Jiqing Street Snack Street in Wuhan, is doing well and is well received by the vast number of diners. "Internet +" leads the new fashion of catering consumption, and online ordering has become a personalized choice for consumers. Wuhan Longxin Kowloon Hotel launched group purchase vouchers for New Year's Eve dinner through e-commerce platform, with sales revenue increasing by 75.6% year on year, and the online ordering volume of Wuhan Little Blue Whale Catering Enterprises increased several times than usual.The turnover of takeout boxed New Year's Eve dinner of Hubei Star Co., Ltd. increased by nearly 20% year on year. During the Golden Week of the Spring Festival, the business income of key monitoring catering enterprises in our province increased by 9.8% year on year. Four, cultural consumption has a strong flavor. Watching movies, watching dramas, watching folk customs, visiting temple fairs and playing with ice and snow have become popular choices for people to celebrate the Spring Festival. The number of viewers and box office revenue of Yinxing Cinema Line of Hubei Changjiang Film Group have reached a record high.Hubei Theatre, Qintai Grand Theatre and other performances are full, and one ticket is hard to get. Songzi Folklore Tourism Carnival, Huanggang Luotian Yanergu Second Tea Plum Residence Culture Festival, Shiyan First Qinba Lamei Culture Festival, smell flowers, enjoy flowers, live in flower houses, feel the joy of lanterns and colored decorations; "Optimistic Lantern Show" 2018 Enshi Xuan'en New Year Lantern Festival, 2018 Jingzhou Mingyue Park Jingchu Lantern Festival, Wuhan Garden Expo Garden Lantern Fair, watch the New Year prayer lanterns, send blessings to relatives and friends;"Music and Dance Skiing Festival" Huanggang Yingshan First Hot Spring Skiing Festival, Shennongjia 13th Ice and Snow Festival, Yichang Bailihuang Ice Sculpture Theme Park to experience the alpine snow field and taste the special food; "Leyou Soup Season" Xianning Chibi Spring Spring Village Hot Spring Parent-Child Season, Honghu Yuexi Peninsula Hot Spring Season activities, while enjoying the beautiful scenery and enjoying life; "Enjoy Slow Life" Songzishui Ecological Island Camp, Xiantao Mengli Water Village Cultural Tourist Area, Wuhan Caidian Flower Expo Huahai Camp, watching the stars, watching fireflies, close to nature, the flow of people is like a tide, lingering and forgetting to return.A series of cultural tourism activities during the Spring Festival in our province are very popular with tourists because of their splendid performances. Five, daily necessities are sufficient and prices are stable. The market supply of daily necessities in all parts of the province is sufficient, the variety is abundant, and the price is generally stable. Compared with the week before the festival, grain prices rose slightly, with rice prices rising by 2.7% and flour prices rising by 0.5%. Edible oil prices fluctuated slightly, with soybean oil and rapeseed oil prices rising by 11.6% and 0.1% respectively, and peanut oil and blended oil prices falling by 7.6% and 0.4% respectively; Prices of meat, poultry and eggs were basically stable, of which pork prices rose by 4.8%, white chicken prices were flat, and egg prices rose by 2.6%; vegetable prices rose slightly, with 30 kinds of vegetables rising by 8.7%; fruit prices rose slightly, with 6 kinds of fruit prices rising by 5.5%.