World Ecological Organization

Minister of Culture and Tourism Luo Shugang: Integration of Culture and Tourism Makes Culture More Vigorous and Tourism More Attractive

time: 2022-05-07 18:19:14

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On the afternoon of March 8, 2019, the third "ministerial passage" of the National Two Sessions was held in the Great Hall of the People. The Minister of Culture and Tourism, Luo Shugang, appeared in the "ministerial passage" and answered questions from reporters.

"Promoting the integration of culture and tourism is an important decision made by the Party Central Committee with Comrade Xi Jinping as its core. We deeply realize that culture is the soul of tourism and tourism is the carrier of culture.". Culture improves the quality of tourism, and tourism spreads culture widely. On March 8, Luo Shugang, Minister of Culture and Tourism, answered reporters' questions at the "ministerial corridor" in the Great Hall of the People, saying that through the integration of culture and tourism, culture will be more dynamic and tourism will be more attractive.Luo Shugang said that through the integration and development of culture and tourism, more cultural and tourism products should be introduced. The people's demand for culture and tourism has changed from "yes or no, no lack" to "good or not, fine or not". In order to adapt to the change of the main contradiction of culture and tourism supply, we should change from quantity pursuit to quality and quality improvement. We should regard quality as the lifeline of culture and tourism, persist in taking the people as the center, and introduce more excellent cultural products that are grounded, spread and retained; we should introduce more high-quality tourism products that can cultivate oneself and make people want to travel and love to travel, so as to better meet the growing needs of the people for culture and tourism.At the same time, we should turn more high-quality cultural resources into high-quality tourism resources, take high-quality cultural tourism resources as the main line, and carefully create characteristic tourism products so that the masses can enjoy culture and enjoy the journey. Luo Shugang said that we should create a more comfortable and convenient tourism environment through the integration of culture and tourism. China has entered the era of mass tourism, and tourism has become a necessity for people to live a happy life. Tourism is not only a big industry, but also a big livelihood. We should vigorously develop global tourism and rural tourism.Research tourism, leisure tourism, recreational tourism and other forms of tourism, vigorously improve the infrastructure of tourist sites, improve the reception and service level of tourist sites, so as to make the tourism environment more personalized, comfortable and convenient. We should promote public services into tourist sites and coordinate the implementation of a number of cultural and tourism projects for the benefit of the people. We should deepen the "toilet revolution" in tourism, intensify the construction of tourist toilets, and basically solve the problem of fewer and dirty tourist toilets in another two years.Luo Shugang emphasized that safe and civilized tourism should be realized through the integration of culture and tourism. Safety is the lifeline of culture and tourism, so we should firmly adhere to this red line, constantly improve the security system including supervision and inspection, early warning and emergency response, and resolutely prevent the occurrence of major safety accidents. We should strengthen market management, strengthen market supervision of hotels, catering, tour guides and shopping, and resolutely crack down on bad market practices such as fraud, slaughter, unreasonable low-cost travel and compulsory consumption.It is necessary to carry out dynamic management of A-level scenic spots and star-rated hotels and improve the exit mechanism. We should vigorously advocate civilized tourism, guide the civilized behavior of tourists, create a civilized tourism environment, and make civilized tourism embodied in all aspects of "eating, living, traveling, traveling, shopping and entertainment". Luo Shugang also said that we should promote cultural exchanges between China and foreign countries through the integration and development of culture and tourism. On the one hand, we should take active measures to ensure the safety of outbound tourists; on the other hand, we should actively guide the civilized tourism of outbound tourists, so that Chinese tourists can become the embodiment of Chinese image, the disseminator of Chinese stories and the spokesman of Chinese civilization.


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