Recently, the news of the unsalable and cheap sale of crisp pears in Ganxian County of Xianyang City has been widely spread on the Internet, which has aroused widespread concern. How is the sales of crisp pears now? What measures has the government taken? With these questions, on January 30, the reporter came to Gan County for an interview.

"A few days ago, I saw the news of the cheap sale of crisp pears in Ganxian County on the Internet, and our company immediately decided to purchase 100000 kilograms.". Unexpectedly, the quality of pears is so good that we are going to buy another batch. Dong Baoping, the head of Dongguan Easy Online Shopping Holding Group, who is buying crisp pears in Jianquan Village, Ganxian County, told reporters. In view of the difficulties in selling crisp pears, the government of Ganxian County has taken such measures as organizing e-commerce promotional activities, participating in agricultural products fairs around the country, and actively visiting and contacting customers.Make every effort to promote the sale of crisp pears. By inviting Xianyang E-commerce Association, Yangling E-commerce Center and other platforms, three large-scale e-commerce promotional activities were organized, and a large number of e-commerce companies such as "Nongpai" and "Pinduoduo" in Fujian participated in the sales activities. "In the county sales activities, my family quickly sold 15000 kilograms of crisp pears." Zhao Bingjun, a villager in Guazhao Village, Ganxian County, said, "The weight of each fruit that e-commerce wants is more than 4 taels. In 2018, I will improve the quality of fruit."."Over the past few days, cadres from the main producing areas of crisp pears in Ganxian County have led teams to Chengdu and Xi'an to participate in agricultural sales activities, selling 500,000 kilograms of crisp pears in 10 days.". Since December 2017, with the involvement of e-commerce and social e-commerce in Ganxian County, the situation of traditional merchants and e-commerce platforms selling crisp pears online and offline has been formed. At the same time, Ganxian town, village cadres and professional cooperatives also fully solicit the opinions of fruit farmers, and introduce the fruit farmers and people in need who are willing to sell at favorable prices to the e-commerce to give priority to negotiation and purchase. County-level support units and cadres in Ganxian County also actively help individual difficult fruit farmers to sell.

"An e-commerce company in Shanghai just came to my house and bought 2500 kilograms of pears." The reporter met Zheng Hu, who was preparing to buy packing boxes according to the requirements of the electricity supplier, at the Yangmu Street Office in the town of swill injection. After more than one month's efforts to promote, the cumulative sales through the e-commerce platform exceeded 5 million kilograms, and follow-up orders are still in progress. For the crisp pears that have not yet been sold, Gan County advocates the active participation of all sectors of society to help fruit growers continuously broaden their sales channels. At the same time, we should guide fruit growers to overcome the idea of waiting for customers to come to their doors.Grasp the upcoming Spring Festival market sales opportunities, take the initiative to find a market, and speed up the sales of crisp pears. "During this period, the county through the" please come in, go out, key breakthroughs "sales means, e-commerce platforms and merchants in an endless stream, our town and village cadres are also actively docking with the outside market, contact to find a market, and strive for an early sale of crisp pears." Wang Chao, mayor of the town of Ganxian County, said. It is understood that at present, more than 60% of the unsalable crisp pears in Ganxian County have been sold.